Recent Project
DEF Events & Beyond
Strategy · Systems
The challenge
Their whole mission lived on social media. No site, no system, nowhere to send people.
What I built
Everything, from scratch. The strategy, the structure, the site and the systems behind it. Events, resources and community, all in one place they own.
Result
From social media only to a home of their own.
“The work clearly and professionally communicates who I am, what we do, the value we provide, and the impact we're working to achieve, without needing constant explanation.”
Andrea Z. · Founder, DEF Events & Beyond